Know what an event is worth before you commit to it
Paste a link, upload the brochure, or forward the organiser's email. Discover scores the event out of 8 against your own buyer — who's actually attending, which competitors will be there, and what it's reasonable to spend.
No organiser permission needed. Works on any public event.
SaaStr Annual 2025
San Francisco Bay Area
Most event decisions are made on last year's habit
A Faster, Smarter Way to Build Your Entire Event Strategy
Someone remembers the booth was busy. Nobody has the delegate list, nobody knows how many of them matched your buyer, and nobody can say what the last one returned. So it gets approved again - and the same conversation happens next October.
The result: Discover puts it in one number, in under a minute.
Global Cloud & AI Summit '25
San Francisco · Nov 14–16
What sits behind the score
The IQ Score
Every Event on the Same Scale
- How dense your buyers are
- Which competitors will attend
- What similar events returned
- What it's worth spending
"A conference in Bengaluru and an expo in Singapore, finally comparable."
ICP Density Estimate
Room Size Is Not the Point
Discover estimates what share of the room is actually yours:
- Attendees matched to your profile
- By seniority and function
- By industry and company size
- Density, not headcount
"A 300-person event with 100 buyers beats a 5,000-person event with 40."
Trust Index
The Events People Come Back To
Retention scored across the three groups that matter:
- Sponsors who renew
- Speakers who return
- Delegates who re-register
"Events that refill the room every year behave differently from events people come back to."
Multi-Source Upload
Score Events That Aren't Listed Anywhere
Regional shows and invite-only summits rarely have a proper website. Discover works from whatever you have:
- A public event link
- A PDF brochure
- A delegate spreadsheet
- The organiser's email
"No organiser permission needed."
Event Search & Discovery
Find the Ones You Don't Know About
Search beyond the events your team already books:
- Filter by industry
- Filter by geography
- Filter by audience and seniority
- Surface smaller, higher-scoring shows
"The flagship isn't always the best use of the budget."
Multi-Event Comparison
The Whole Shortlist, Side by Side
Every candidate event in one view:
- Score against score
- ICP density against density
- Competitor presence
- Recommended spend
"Walk into the budget meeting with a ranked list, not a wish list."
Three inputs, one number
Give it the event
A public link, a PDF brochure, a delegate spreadsheet, or the email the organiser sent you. Whatever you have is enough.
It reads the event against your buyer
Agenda, speakers, sponsors, past editions and attendee signals, matched to the ideal customer profile you've already defined.
You get a score and the reasoning
A number out of 8, plus the four things behind it: how dense your buyers are, who else will be there, what similar events have returned, and what it's worth spending.
What this looks like in practice
Before the budget meeting
Walk in with a scored shortlist instead of a list of names, and a defensible reason for each one.
When the organiser pushes
Answer in a minute rather than asking for a week to think about it.
When someone suggests a new event
Score it on the spot instead of guessing or ignoring it.
When you cut something
Show the number that justified the cut, not an opinion.
Who uses Discover most
Field marketing
Build and defend the annual calendar.
Exhibitors
Decide whether a booth is worth the floor cost before signing.
Sales leaders
See which events put your buyers and your competitors in the same room.
Marketing ops
Apply one consistent standard across regions and teams.
The score is the first step, not the last
Score the next event on your calendar
Paste one link. Get a number back. No card, no call.